Friday, October 22, 2010
Reebok - Reetone People
Reebok have been very successfull with their Reetone range of products.
With so many success stories out there, the Reebok team wanted a way for people to share their fitness and weight loss stories and also for the Reetone store staff to connect with them.
Our solution was "Reetone People", a social forum where stories win prizes and store staff are moderators.
Website here.
Friday, October 15, 2010
dyson DC12 microsite
dyson's DC12 model features "no loss of suction" when compared with other leading models.
When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
dyson's DC12 model features "no loss of suction" when compared with other leading models.
When asked to create a site that explained this, we decided to take the risk, and do a lab comparison with Japanese models.
The models were sent to be compared in a lab in France and the results were used by us to build a flash-based vacuum cleaner comparison interface where users entered their existing model and witnessed an animation.
Thursday, October 14, 2010
FIAT launched their caffé on Aoyama-dori in Tokyo.
The Caffé has been a huge success in Tokyo, and we were asked to broaden the number of visitors.
Our concept was to create an online version of the caffé where anyone in the world could experience the music and atmosphere of the caffé as well as finding out up-to-date information about events and booking.
Visit site
Wednesday, October 13, 2010
To launch the new Audi R8 V10 model in Japan, Audi decided to hold a VIP event at their famous Audi Forum in central Tokyo.
Our task was to invite the general public to the same event...
Using the architects building plans we created a virtual version of the Forum and it's contents, and staged a "Virtual Launch".
This project was the subject of an article (Japanese) in Nikkei Design magazine.
Tuesday, October 12, 2010
Via US direction, COACH Japan decided to launch their online store in Japan.
Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Our launch concept was to enlighten consumers to the fact that all 500+ products could now be purchased online.
The work featured the underlying theme of 500+ products. The posters featured QR codes built from products which sent users to the domain if they photographed the poster with their mobile phone.
Monday, October 11, 2010
Volkswagen's Polo GTI was launched to appeal to the younger generation.
Our mission was to create a flash mini-site which aimed at capturing their attention.
Our concept was aimed at focussing on the gaming generation and we created an interface to match that style.
The site featured a voice guide and a virtual drive video.
Our mission was to create a flash mini-site which aimed at capturing their attention.
Our concept was aimed at focussing on the gaming generation and we created an interface to match that style.
The site featured a voice guide and a virtual drive video.
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Sunday, October 10, 2010
Gillette became involved in a "blade war" with their competitors. The products were competing for who had the most blades.
Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
Our concept was to move away from the blade war and focus on grooming. The idea was to create a face challenge website where young men could get their friends to vote for them online in various face battles. Finalists would be given Fusion products as prizes.
Saturday, October 09, 2010
Japan is one of the most prone areas in the world to earthquakes. Most households keep earthquake kits handy incase of a disaster.
This concept is a virtual quake kit.
This application, when triggered, would set the phone to emergency mode, and would offer a variety of emergency features, the most important being automatic GPS location sharing and automatic wake-up alarm via motion sensor.
Friday, October 08, 2010
With the huge sales in HSD models, Toyota wanted to share the news with the world.
We came up with the idea of installing "live" digital signage at various locations across Tokyo where the actual number of CO2 Emissions reduced would be shown.
Thursday, October 07, 2010
AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
Wednesday, October 06, 2010
Volkswagen were looking for a way to appeal to the younger generation with their New Beetle Cabriolet model.
Our concept was called "The Joy is in the Journey"
The site featured illustrated animated scenes depicting various journeys.
We also created a screensave and e-cards.
Archive version
Tuesday, October 05, 2010
When AVIRA launched in Japan they asked us to create a range of graphics to use as software notifier screens and also on their new Japan site.
We proposed a variety of imagery mainly focussing on protection and Japan.
With the success of the Tokyo caffé, FIAT opened a summer beach caffé in Yuigahama Beach, a couple of hours from Tokyo.
Our mission was to drive visitors to the Caffé and create a connection with people back in Tokyo.
Our concept was to create a live link to the Caffé. We arranged a digital connection to the beach and installed 2 webcams and a beach blog computer for 2-way chat via the website.
Monday, October 04, 2010
Disney Japan need a way to advertise their vast range of mobile content for the various different mobile carriers in Japan.
We created a template system to display different content for each mobile browser type.Users could download all the latest characters and screensavers for their handsets simply my mailing them to their phone.
Sunday, October 03, 2010
Volkswagen's Motor Show is a purpose built unit which travels the world visiting various locations.
Our concept was to try and reflect the fact that a piece of the VW factory was coming to Japan.
The site featured custom recorded podcasts for each model.
Sunday, August 01, 2010
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Effective 1 August 2010, we are doubling the space.
Sign up for a trial and check out the service here.
