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AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
AVAYA Connections Brand Awareness Campaign
AVAYA in Japan were falling behind other telecommunications products with their brand awareness.
To answer their concerns, we came up with 2 campaigns which were focussed on the target market, middleweight IT management.
Campaign 1 involved a banner campaign and minisite showing how connectivity helps the Honda F1 team. Prizes were awarded to applicants on the site.
Campaign 2 focussed on baseball and travel, showing how important it is to connect with colleagues / team mates.
Posted by A-Team on 7 October 2010 at 02:22 AM
